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INNOCENT CHAIN OF GOOD

Everyone in the UK knows innocent for smoothies and twee package copy,

but not everyone knew they give back to the places they source their fruit.

So we created the Chain of Good to show everything that happens when you choose (or don't choose) one of their smoothies.

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First the online film:

Then the TV spot:

With the print and outdoor we wanted to carry on the chain of good idea in its purest form. So, we created a series of different posters that would all be placed around each other or on individual bus routes so that each message would lead to the next.

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