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For this campaign we decided to take a stab at gamers on Youtube and Twitch that hide fact that they're corporate shills.
So, we hired our own corporate shill, James Buckley, and paid him to shamelessly push our deals on his gaming channel. Our only condition was that he had to be overly transparent about the fact that he was only doing it for the money.
We started the campaign on his channel with a video subtly titled "GAME paid me to make this":
Then he made the ads he was contractually obligated to make.
Then we invited gamers on twitch or youtube to sellout to us
in exchange for money and free stuff.
And if you don't want to watch all that, here's a case study about the whole campaign.
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